![]() Bud Light, Hyatt Hotels and Hewlitt-Packard all hosted floats.Ī contingent of hundreds of employees from Qualcomm Corp. Workers outside the Diet Coke truck handed out free soda from coolers on wheels. Mainstream corporations invite their employees to run the parade route, an acknowledgment of the diversity in their workplaces and a way to promote themselves to a consumer market that spends tens of billions of dollars a year. Numerous elected officials joined corporations in sponsoring floats and celebrating San Diego Pride - perhaps another example of the progress that resulted from the Stonewall riots. Many of them waved pairs of rainbow and American flags as they walked past appreciative crowds. Minutes later, a contingent of active-duty and retired military members marched down University to huge cheers. The person did not want to be identified publicly because President Donald Trump has announced a ban on transgender people serving in the U.S. Coast Guard in a ceremony beneath the Hillcrest Pride Flag just before the parade began. The transgender service member formally reenlisted in the U.S. This year's parade featured a pair of historic firsts - the reenlistment of a transgender military member and a flyover by four F-15 military jets from the 144th Fighter Wing of the California Air National Guard.
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